Vision
MKRF believes that the power of communication can change mindsets, make us more tolerant and create a more balanced and empowered society.
Mir Khalil ur Rahman Foundation (MKRF)
The Mir Khalil ur Rahman Foundation (MKRF) is a section 42, nonprofit organization engaged in advocacy campaigns for the public good. MKRF uses its strategic relationship with the largest media group in the country, and with other media groups, to develop and run campaigns that change mindsets and behavior in relation to issues of great national importance.
MKRF has campaigned extensively and effectively on issues related to economic development, governance, peace, extremism, freedom of expression, health, education, anti-women laws, etc.
Core values – Leadership, Participation, Empowerment and Transformation
Proof of Performance
Geo Fact Check
Geo Fact Check is an MKRF fact-checking initiative, which is committed to fighting the spread of misinformation and disinformation on the social media.
MKRF extensively uses media for its advocacy and behavioral change campaigns. It believes in freedom of expression but also that reportage must be factual, transparent, and impartial. While accuracy and transparency of print and television content are verifiable with relative ease, and social media is replete with fake news.
MKRF has commissioned an extensive fact-checking initiative utilizing its strategic relationship with Pakistan’s largest media group – Geo, Jang, and TheNews International in August 2022. Branded Geo Fact Check, the initiative utilizes the extensive network of reporters and correspondents of the group (Geo & Jang Group has a reporter/correspondent every 9 Kilometers throughout Pakistan)
A social media verification team monitors the digital platforms and the conventional media to pick the material of public interest and determine its factual accuracy. There is a criterion for the selection of news to be fact-checked. The criteria include the virality amount of data, facts & figures and other determinants.
Glimpses of Aman Ki Asha
(Hope for Peace) – Changing Mindset
Aman Ki Asha was a media-led civil society movement for peace between India and Pakistan. In partnership with the largest media conglomerates of Pakistan (Jang/Geo) and India (Times of India group) Aman Ki Asha campaigned for the resolution of disputes through dialogue, resumption of economic ties (trade & investment), and greater people-to-people contacts. Aman Ki Asha was nationally & internationally recognized as the greatest peace effort ever between the two nuclear countries.
